Creating Shared Identity On A Team

Creating shared identity on a team is crucial to building a high-performing one. Shared identity refers to the extent to which team members feel the same sense of who they are as a designated group. It indicates whether or not individual members truly feel like this is the team they’re a part of and most loyal to.

Decades of social science research have shown that individuals make sense of their world by applying categories and labels to their environment-including themselves and the people around them. “ Team “ is one such label, and it carries great importance, because when we identify with a particular group, that group shapes our own identity and behavior.

A strong shared identity on a team reduces conflict, standardizes norms of behavior, increases cohesion and collaboration, and ultimately enhances team performance. In this article, we will explore four key actions that leaders can take to foster a shared identity within their teams.

Start With Purpose

The first action in creating shared identity on a team is to start with purpose. Understanding the purpose of the team’s work and how it aligns with the organization’s mission is the first step in creating a shared identity. For most teams, this isn’t about restating or even remembering the larger organization’s mission statement. It’s about…