How To Build A Team Culture
Culture is a huge factor in the success or failure of a team. There are cultures so focused on performance and talent that they leave everyone drained. And then there are ones that build a team culture where individual members, no matter how talented, put the needs of the team over their needs and, as a result, everyone wins.
But there’s a lot we misunderstand about culture. When you hear many people describe their culture, they point to easily observable elements like symbols, slogans, dress code, foosball tables, or free food. But going all the way back to Edgar Schein’s initial research on culture, we find that those observable elements don’t matter as much as we think. It’s what’s below the surface that matters.
Culture on a team isn’t anything you can see or hear; it’s what those observable things point to that matters.
The foundational elements of culture are values and beliefs, and observable elements like rituals, rallying cries, and symbols flow from there.
In this article, we’ll outline how to build a team culture starting below the surface with what matters and build upon that foundation.
