How To Introduce People: Two Rules For Better Networking

Whether you’re a seasoned networker or you’re just starting out trying to meet people in your industry, you’ve probably found that proper introductions are a power part of your overall networking strategy. While many people think networking is more about meeting strangers at cocktail parties or networking mixers, research shows that much more value is created both for you and for the community by focusing on connecting individuals inside the network. Making new friends is good, but connecting friends of friends is better.

But introductions need to be made properly.

Intro-bombing people by randomly showing up in their email inbox with a list of new people to talk to isn’t only inappropriate, but it will likely reduce the amount of social capital you’ve build with that person and that community. To make sure your introductions are always well-received and always build value, here are two simple rules to follow:

1. Every introduction is also a recommendation

It may not feel like it, but any time you’re introducing two people to each other you are recommending them to each other. You are claiming that this new person will be a valuable new connection to bothpeople involved. So, make sure it is exactly that before you start. Likewise, if there is a difference in status or…