How To Reinforce Purpose On Your Team

We’ve known about the importance of purpose in organizations for a long time. We know that purpose-driven companies outperform their competitors. We know that individuals who feel a sense of purpose in their work are more engaged and more productive. And we know that teams that feel that same sense of purpose are more collaborative and more creative.

But finding ways to reinforce purpose on a daily basis can be difficult.

It’s easy to get bogged down in the tasks and the key performance indicators we’re asked to keep a focus on, and to lose sight of that larger organizational mission. But the way you frame that purpose as a leader of your team will have a dramatic effect on whether or not it gets reinforced by the day-to-day actions, and whether or not it gets internalized and lived.

And so, in this article, we’ll review three ways that you can frame that purpose in a team that will help them internalize your purpose. It will reinforce it, and it will help your people feel like they are actually working toward something bigger than themselves-even when they’re focused on the day-to-day tasks.

People don’t want to join a company; they want to join a crusade or a cause-and these three frames (these three “fights”) will help your team reinforce their purpose and feel that sense of cause.