Motivating Your Team Doesn’t Have To Be Hard

David Burkus
8 min readMar 17, 2024

How do you make your team care about the work they are doing?

If you’re a manager, you’ve probably asked that question a few times in your career. And you’ve probably made some attempts at motivating your team already. Did you whip out the company mission statement? How did that go over?

Even if you think your team is doing the most boring work, like turning numbers into different numbers on a computer screen, you can still inspire your team to feel something in their work. This is such a crucial part of great leadership, and it’s not something you can fake or beg people to do.

Employees don’t want mission statements or half-hearted enthusiasm to lift their spirits at work. They want to feel meaning in their work and understand their impact beyond the bottom line or increasing shareholder value.

They want to know “What good is our work doing?”

We want to know our work has a rationale behind it-a purpose, no matter how small. And lack of any rationale or contribution creates a lack of motivation.

The key to motivating your team is to show them the meaning in their work and to help them know their impact. These terms may sound similar, but there are subtle differences that make each important. Meaning is knowing that your contribution counts…

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David Burkus

Author of BEST TEAM EVER | Keynote Speaker | Organizational Psychologist | Thinkers50 Ranked Thought Leader | davidburkus.com/social